Cause Marketing - Breast Cancer Awareness

Throughout October, National Breast Cancer Awareness Month is celebrated all over the world by public service organizations, medical associations, and government agencies working together to raise breast cancer awareness. Educating the public and providing free cancer screenings is a cornerstone of this life-saving event. Next October, enhance your companys visibility by supporting a good cause and helping to spread the word about breast cancer!

Working alongside Breast Cancer Awareness Month, your company can improve its reputation and make a real difference in the world. Promotional breast cancer awareness products will allow you to educate the public while also creating exposure for your own brand. Here are a few ways to market your business during Breast Cancer Awareness Month:

• Re-sell promotional products to raise funds for charity. One way your company can help promote medical research for a cure is by collecting charitable donations. Selling items like imprinted awareness bracelets or pink ribbon lapel pins is a great way to give something back to donators. These items will also help to show solidarity and spread the word about breast cancer even more. Throughout the fundraiser, people will hold your company in high regard for doing the right thing and taking the time to make a difference.


• Give out promotional merchandise to raise awareness. There is a wide selection of promotional breast cancer awareness products that can be custom-imprinted with a company name, logo, or marketing message. If you want to point people towards an informative website or give them a phone number to inquire about free screenings, promotional products are a great way to make sure your message is heard. A physical product is much more likely to have an impact on your audience than a simple spoken message. Aside from educating the public, youll reap the benefits of increased goodwill towards your company.


• Support a good cause and gain new customers in the process. According to the Cone Millennial Cause Study in 2006, 89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product if the latter brand was associated with a "good cause. Additionally, people were more likely to want to work for these socially responsible companies. Companies who support non-profit organizations in this manner have seen increases in the amount of business they generate time and time again!

This type of marketing, known as cause marketing, can dramatically improve public and customer relations while also promoting a great cause.Supporting Breast Cancer Awareness Month with promotional products creates a win-win situation that allows your company to gain new business, and at the same time, give help to the people who need it most. Being a socially responsible company has lots of benefits! Plan a promotional campaign for Breast Cancer Awareness next October and take your business to the next level.

Mark Yokoyama is Director of Marketing for ePromos Promotional Products, Inc, one of the largest promotional product and corporate gift distributors in the US.

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This entry was posted on Thursday, July 3rd, 2008 at 4:36 am and is filed under Breast Cancer Treatment . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.